I can't speak for the masses but, based on the activity I've seen on the cove and the schedules of the registrars I'd say 85%. However, I have spoken to a representative at one company who said though they need to be TS16949:2002 their going to hold off and see how loud DaimlerChrysler screams before they allocate any funds.
I guess it comes down to how much business you get from DaimlerChrylser and if you are willing to take a chance on ignoring their request for certification.