Logo Marking for Marketing purpose - ISO 9001, ISO 14001 and OHSAS 18001



As per the standard ISO 17021

ISO log shall not be used on the product or product packaging seen by the consumer as mentioned in ISO 17021 clause 8.4.1 “A certification body shall have a policy governing any mark that it authorizes certified clients to use. This shall assure, among other things, traceability back to the certification body. There shall be no ambiguity, in the mark or accompanying text, as to what has been certified and which certification body has granted the certification. This mark shall not be used on a product or product packaging seen by the consumer or in any other way that may be interpreted as denoting product conformity.”

- My point here

- With the current awareness among market / customers and the age of QMS - systems, can't we think of changing this old rule?

- What's the harm in printing it on the product or carton?

- Why we are afraid that the customer interpret this as product certification?

-If we print it "ISO 9001 QMS certified organization in statement form - how we think in this way customer not interpret.

- Are the manufacturers not responsible product-service quality or not aiming for customer satisfaction?

- Some CB permit for primary and secondary packaging materials.

It's time to rethink this subject / i may be wrong.


Quite Involved in Discussions
Re: LOGO MARKING / Marketing purpose - ISO 9001/14001-OHSAS 18001

I agree that this subject needs a rethink. In the UK (and perhaps elsewhere)we have the added complication that a certified company can put the CB logo on their vehicles but not the 'crown & tick' UKAS logo - because it infringes crown copyright.

Sadly I don't share your confidence regarding the difference between product and management systems certification. The vast majority of people don't even know the difference between accredited and non-accredited certification.
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