The distribution arm of our organization has a database of approx. 3000 customers. Of the 3000, less than 10% "mandate" ISO registration. The rest of the people just want to buy products we sell and really don't care if we are Baldridge, ISO or nothing at all.
The problem for us was that the less than 10%, were the highest $ customers. Over 10 Million $ when you put em together. This drove ISO in our company. So I'm saying this will drive most companies, not the fact that they want to improve processes or any other horse.... we tell ourselves.
People want products that are perceived to be priced reasonably, that can be delivered in the time frame they need, and oh yea, they want the product to work.
Quality is mandatory, ISO itself cannot assure this will happen. All right, I'm steppin off...