Direct: what is to be done, and by whom.
Control: state the process settings and spec ranges to achieve a known, measured, acceptable outcome.
In my mind (such as it is), to use my standard definition of TQM (for those that can remember back that far): The management philosophy that seeks control and continual improvement of processes and products.
"control" is inherently required before improvement. Control = standardisating, documenting, measuring and reporting.