Further interesting debate. Here's my take on the requirements of 9001. Now it's not in the standard wording - but we can all read that. This is my attempt to translate from ISO Speak into 'Borisish'
- the language I use when talking to real people. I appreciate it may not explain it to everyone and if this doesn't work I generally take another turn with different wording based on the first lot of feedback until, hopefully, there is a common understanding .... or in the case of Randy and Big Jim we agree to disagree. 
5.5.2 The gals and guys that run the business pick someone of sufficient authority (who may have another job) from within the business to:
a) make sure that everything required to ensure the organization continues to satisfy customers is done all the time,
b) reports back to the top guys and gals on how well this works and whether anything needs fixing, and
c) pushes the message throughout the business that this system is all about keeping customers satisfied and coming back.
... er, that's it!

5.5.2 The gals and guys that run the business pick someone of sufficient authority (who may have another job) from within the business to:
a) make sure that everything required to ensure the organization continues to satisfy customers is done all the time,
b) reports back to the top guys and gals on how well this works and whether anything needs fixing, and
c) pushes the message throughout the business that this system is all about keeping customers satisfied and coming back.
... er, that's it!