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I am interested in identifying best practices for control of marketing communication (labeling) in a medical device environment. Labeling associated with the product itself (on the device and its packaging) is one thing that is pretty straight forward. While processes associated with marketing communications is another thing entirely.
- How is this controlled within your company?
- Who has primary responsibility?
- Are there situations where the responsibility may shift between marketing and QA/RA?
- What are they and how have you managed the shift and stayed in control?