# Need Help Understanding CPC and CPM Calculator!

#### geimanangel

##### Starting to get Involved
Hey everyone.,

I hope everyone is doing well. I've been diving into the world of online advertising, and I've come across CPC and CPM calculators.

While I understand the basics, I'm a bit confused about some nuances. Could someone please clarify the factors that influence CPC and CPM calculations?

Are there any industry benchmarks to gauge performance? Additionally, how do these metrics impact overall campaign success?

Any insights or resources you can share would be greatly appreciated.

I want to make sure I'm optimizing my campaigns effectively.

#### geimanangel

##### Starting to get Involved
Hey everyone.,

I hope everyone is doing well. I've been diving into the world of online advertising, and I've come across CPC and CPM calculators.

While I understand the basics, I'm a bit confused about some nuances. Could someone please clarify the factors that influence CPC and CPM calculations?

Are there any industry benchmarks to gauge performance? Additionally, how do these metrics impact overall campaign success?

Any insights or resources you can share would be greatly appreciated Digital Marketing.

I want to make sure I'm optimizing my campaigns effectively.
thanks in advance for any help

#### chris1price

Trusted Information Resource
Perhaps you can expand on the connection between online advertising and CPC/CPM calculators. If your aim is to use a calculator as click-bait for advertising, I don't think you'll get much traction here.

#### Bev D

##### Heretical Statistician
Super Moderator
For those here who don’t want to spend time searching these two acronyms:
CPC = cost per click
CPM = cost per ‘mille’ (1000 views)

Other than the basic curiosity of the proper calculation of a mathematical statistic this is probably not the correct site for this poster…

#### chris1price

Trusted Information Resource
Thanks Bev, as it was under the SPC folder, I was thinking of capability information. Apologies for incorrectly interpreting the OPs question.

#### Bev D

##### Heretical Statistician
Super Moderator
No worries that was my first thought too. Bu we have so many industry and company unique acronyms here and posters rarely think that maybe others have no clue what they are referring to, I have becom habitual in looking them up and or asking.

I’m sure these metrics are meaningful (?) to those in internet advertising but we are a QUALITY site.

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