As an antonym, I would suggest "
floccinaucinihilipilification"

(an act of estimating something as worthless, lacking quality), as in,
I couldn't give a sheep's fleece for something that lacked quality!
Of course, those on the 'dark side' might consider it a synonym.
p.s.
I originally used the one word 'quality', because I didn't feel like reinventing the wheel.
