John, can you confirm your meaning? Include the design requirements if the organization doesn't hold product design authority, but apply it to some aspect of an unrelated process?
The design requirements relate to product design (authority). If it could be included in every case, why can it be excluded. "Design" isn't anything the client wishes it to be, there are well established norms by which it is included or excluded. Plus, why make a client pay for the design process to be audited during a CB audit, only to discover they don't actually design product, but make to a customer's design.
In the case given, I see no reason to burden the client with the responsibility for a process they don't do! 'Cleaning up' drawings isn't design! All my suppliers could have done that for our designs (in a past life) because we weren't the experts!
Andy,
Andy (and Jane),
My point about service design was widely misunderstood here. :mybad:
I am referring first to the definition of product. An organization that simply provides goods with no design is providing a commodity that is sold and bought solely on price.
It is a race to the bottom. So, what should an organization do to stop this decline in profitability and sell value instead?
Improving the quality of the goods is part of the answer. But I am concerned here about the rest of the product: service.
Service is important to many customers. This opportunity is missed as many organizations exclude design from their system. They ignore the importance of service being designed and continually improved.
The service part of the product can add value appreciated by the customers.
As it is a valuable part of many products, service should be designed, service specifications established, maintained and used to continually improve customer service. The investment in the design and improvement of service will enable the company to sell more value to customers.
Indeed, we would then see a race to the top and improved profitability.
Advertising customer service on the certificate is another decision that depends on the marketing value of promoting customer service in this way.
John