Oh, this thread remind me of my good old days. This was back in 1993, when we became one of the first 50 to be certified for ISO 9000 series in India.
The preparation for the certification audit was on. Everybody was **** scared of facing the D-day. The quality policy (Motorola type) was printed on small pocket size cards in three languages - English, Hindi and the local language. It was told to everybody that the first question that the auditor will ask on entering your work area will be "Tell me the quality policy". At the start of every shift, all workmen, janitors, securitymen, .. used to stand by their equipment and recite the policy word by word like taking an oath. This rigamarole took place in front of the auditors also. they were possibly so **** impressed that they never asked the question. God knows, possibly they never intended to ask.
Today, after two revisins of the standard, and after having completed over 300 certifications as a Lead auditor, I look back on that experience and cant help but to have a big hearty laugh.
Today I am neither an auditee nor an auditor (thank God!). As a consultant I sit down and finalise with my client his business plan first. This is an internal document of the management. Not pert of the QMS. Not auditable. This defines where the company is today and here it wants to be say 5 or 10 years from today. The quality policy comes next. This directs the efforts of the QMS towards achieving the business plan. And then come the quality objectives. These measure the progress of the company in meeting the quality policy directives (the business plan requirements). Now, the top management is interested in all employees being properly communicated about the quality policy. The policy is meaningful.
If you dont find the policy awareness amongst the employees (what it means to them), its time to review the policy. Tell that to the management. In whatever terms. If your message reaches, you have done your job as the internal auditor.