R
ralphsulser
In 1986 our corporate president arranged for all quality, sales and technical managers to spend 2 days in Akron at a hotel,going through QFD training. Ist day was defining and explaining using class participation on examples, such as pizza arriving cold, etc. That evening our 3 man teams were assigned to select a product we manfactured and apply the QFD method to make a presentation the next morning (Saturday) for each facility. The president came over to attend the presentations. Each plant was well presented and the president was pleased with the results. The following Monday we all went back to work and looked at it again, then that was the last time we ever did anything. All our procudts were in a very mature market and had been in production for eons. We really never had any new parts except for color or surface changes to existing products. I can see it as a beneficial tool for those that can benefit from it.

, so I don't have practical experience about it - sorry. But, if you have access to different science databases, search for HOQ and there is a huge litterature telling stories about companies that have used HOQ and "surprise" everything became so fantastic. 