Quality Function Deployment (QFD) - Seeking information on QFD

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In 1986 our corporate president arranged for all quality, sales and technical managers to spend 2 days in Akron at a hotel,going through QFD training. Ist day was defining and explaining using class participation on examples, such as pizza arriving cold, etc. That evening our 3 man teams were assigned to select a product we manfactured and apply the QFD method to make a presentation the next morning (Saturday) for each facility. The president came over to attend the presentations. Each plant was well presented and the president was pleased with the results. The following Monday we all went back to work and looked at it again, then that was the last time we ever did anything. All our procudts were in a very mature market and had been in production for eons. We really never had any new parts except for color or surface changes to existing products. I can see it as a beneficial tool for those that can benefit from it.
 
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The Cove has tried a number of times to get real business examples of using QFD. So far no one as come forward. If QFD is merely a theoretical application that is not widely accepted or used, should it still be taught as one of the major quality tools?

Bill Pflanz
 
While I think we all need to be tuned into the VOC, wants, needs and unspoken needs, I think the QFD is a little too complex and should be simplified. Maybe split into manageable sections, or sections used as needed for a particular application. I don't think it should be eliminated from the quality "tool box", because someone, someday may have a need for this type of excercise. :2cents:
 
Does anyone give me right direction about QFD.

I want some of the case study who give me complte idea about paparing those matrix as well as concluding that result
 
Thanks for the links, folks!

I'd love to see something like the attached in English...
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This has been posted for a while, I was wondering has someone who was kind enough to translate this QFD slides into English for you.
Cheers,
lakidude.
 
Hi, i need help. I have to design a call center solution, and i have to use the QFD (in particular the "house of quality"). Anyone can help me? i'm looking for advices, links and files (.xls, doc, etc.).

Thank you all
 
First rember QFD and HOQ is NOT the same, as HOQ is just a little part of QFD. There is a lot of work to even get to the HOQ, properly therefore the real benefit is not achieved.

I only work theoretical :read:, so I don't have practical experience about it - sorry. But, if you have access to different science databases, search for HOQ and there is a huge litterature telling stories about companies that have used HOQ and "surprise" everything became so fantastic.
Often the process is emphasized as being the important part, e.g. to make the marketing and procduction to talk together, at least as a start. Actually it is normally showed how translations can be done throughout the whole organization .
If you have a small company, where everybody knows everybody and you are close the costumers and you already have a good overview and everything is standardized and so forth, I belive the HOQ concept is not that relevant.
 
Any training presentation on QFD with examples, preferably in Auto industry and essentially in English language ?
Thanks in advance.:thanks:
 
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