A couple of years ago I was asked, at a job interview for an auditing role, which 2 of the principles I rated the most important. I went for customer focus and leadership. I toyed with continuous improvement but felt that wouldn't happen without the other two.
The only time these principles have been discussed with me were at that interview and as part of the ISO 9001:2000 lead auditor qualification process. So how important and relevant are they to commerce? As has already been pointed out, they're only tenuously linked to ISO 9001 and, even if that link were strengthened, it would be a brave auditor who raised a nonconformity about lack of leadership or inappropriate decision making. In developing and implementing systems in my current organization I consider the requirements of EN/AS 9100 and lean principles but have felt no need to refer to ISO 9000 or these 8 points - laudable though they may be. Don't good managers learn principles just like these at management school without having to buy a copy of an ISO?
I accept that they represent good practice but who's using them and would there be any significant change in the field of quality if these points along with large chunks of ISO 9000 and the whole of ISO 9004 were quietly dropped?
This is a good point and one that leads to mine, in that there is too much emphasis on what can and cannot be audited and what can can't be proven or analysed by a third party. IMO, the management principles are not tools that can be implemented and then checked by someone, they are approaches tailored to an organisation, the results of which can then be checked and balanced. I think that the ISO standards public and professional perception requires a radical overhaul in order for these principles to have any meaningful existence within them.
Principle 1: Customer focus - Rather than focusing on 'How do you focus on customers?'. Let's lead a cultural revolution that means that this happens, without thought or question. The auditor would be someone who reviews the steps to achieving this and perhaps audit the effectiveness through facts, but don't loose sight of the core principal, creating customer focus as a matter of day to day life, not through sending out a questionnaire every six months.
Principle 2: Leadership - Rather than asking 'Is your leadership any good?' why not develop leadership attributes that are conducive to obtaining results that meet the requirements of your environment, not 'does it conform to a predetermined standard'!
Principle 3: Involvement of people - Involve people to the extent that it provides value to all stakeholders, not just because a standard says so!
Principle 4: Process approach - Yes have documented and known Processes, but this is more than documentation and people knowing their processes, it is about the way people see their work, how people resolve problems, improve the system overall. For that you have to develop a process based thought train. This is can be standardised and have minimum levels of achievement but the changing of behaviour and attitudes to align to such an approach requires more than a documented, audit-able system.
Principle 5: System approach to management - Is this not the basis for ISO9001?
Principle 6: Continual improvement - Again as with customer focus, people and leadership, this is a cultural element that has systems to support it. IMO this one area that ISO9001 is the least helpful. It offers nothing on how to achieve the cultural revolution required to have a continuous cycle of improvement. Again the cultural element is ignored and we should have a system of improvement. Yes we should, but long term, you want that system to be embedded within your organisation, not an audit-able system. I accept that the use of data, review processes etc are all important, but this has to be extended beyond the tangible, humans recognise and instigate improvement and to maximise that you need the correct cultural foundations.
Principle 7: Factual approach to decision making - I think ISO9001 does provide a good foundation for this principal, given the requirements to measure, monitor, review, action (or PDCA!), but again it supports the principal. You have to get PEOPLE to make decisions using that data.
Principle 8: Mutually beneficial supplier relationships - This is a massive one and one well beyond the current ISO approach. IMO you cannot certify an organisation in isolation on this. One organisation can action things that create beneficial supplier relations, but this involves a number of organisations beyond your own. Your dealing with relationships and complex cultural elements that need more than just 'they are certified to ISO9001' in order to create a relationship that works. This principal also seems to be missing the term 'long-term'. Whilst there can be short term relationships of benefit, those for sustainability purposes are, in most cases going to need to be long term. Management system elements can certainly support this, but again I think this is beyond a standardised approach and would need to be tailored to the organisation.
Overall, I think self assessment and a firm cultural basis will be required for the principles to be truly embraced and I think this is far removed from the current ISO 'way'. I am a firm believer in excellence models being the focus, with management systems being a tool to help achieve the principles. I do not believe the auditor/certification root creates long-term sustainability even with the supposed greater incorporation of QM principles.
What is ISO's thinking? Are they looking to create their own excellence model? I would be interested to see the development work and where this is going, but IMO ISO has been "embraced" ("worked" or "effective" are of course debatable) because companies can see some benefit in a standardised system and there is a financial cost and clear set of guidelines on becoming 'certified'. The above principles, whilst a foundation for standards, require more than financial investment and time, they require a firm belief and understanding and a commitment to work on the intangible elements that for me hold organisations back from truly adopting these principles.