1. Improve sales by 40%
2. Improve profit by 20%
3. Reduce energy consumption by $1 million
4. Reduce loss time accidents to 0
5. Reduce product rework to 0.2% of total production
Following the recent in-depth discussions (for which I most grateful, everyone!), I've come to the conclusion that business objectives and quality objectives go hand-in-hand. If the purpose of the QMS is to continually improve processes and outcomes, then all of the above are valid, as long as the improvements implemented to achieve them do not result in reduced customer satisfaction at any level.
The way I see this scenario, the 20% improvement in sales could be achieved by improving customer service - the easiest sales growth to generate is by upselling to or reactivating existing customers.
The increased sales would not doubt increase profit $s, so no. 2 comes as a direct result of the improvements in no. 1.
Reducing energy consumption is not only good business sense, it's good for customer relations - as long as the reductions are not gained by cutting light, or reducing other resources necessary for good productivity.
Reducing time loss accidents means trained, experienced staff are on the job for longer periods, so customers don't need to put up with as many untrained newbies (not that newbies are a bad thing - just that they take a while to get up to speed) or perhaps don't get serviced at all while the employee is off work.
And no. 5 is obvious - reducing re-works has to improve customer satisfaction and the business's bottom line.
As long as it all hangs together - no, no nonconformances from me.
