We, being intimately involved with the ISO interpretation and implementation, can sometimes forget that those who are reminded of it only once or twice a year or those who have very little to do with it or for it, need to know as well. But how do you transfer the level of involvement a few people have, like yourself, over to the bulk of the employees. You simply can't make a Management Qualty Rep out of everybody in your organization so there must be other measures applied.
Everybody has that same problem; every organization I have ever worked with. From the smallest organization to the largest. It doesn't matter; if you have a group of employees who are not intimately involved with the standards you have a group of people who simply do not understand it to your personal depth. Being a consultant for over ten years and working with upwards of 75 different organizations during that time I have seen many attempts and many different ideas used to try to keep ISO in front of and within the employees daily thinking. A list follows; some of them are the more obvious but some are a bit different. May be worth reading.
1) Of course, Dr Demings favorite

rolleyes

; posters, banners, and placards proclaiming your registration success. But a twist to this is that the posters and such get changed every so often. I have a client who posts a clause of ISO with an interpretation right below it and changes it once a month. It could take forever to go through the whole standard this way but this client has four posting locations in the same plant and each one has a different clause. At the end of every month there is a public quiz on the four postings with an economical, however attractive, prize for those with a perfect score.
2) Internal auditors need to know the standards. I have seen organizations use their internal auditors to hold training sessions on certain aspects of ISO; particularly those areas that directly affect employees. All employees are invited. Keep it short and pay the employees for the time they are in training.
3) Lunch and Learns: Hold 30 minute discussions on certain parts of ISO during lunch. Buy lunch for everyone who attends. Of course have a quiz at the end of the session. You can claim "effectiveness" and you can find out who is comprehending what. I have a client who has a L&L every Friday.
4) I personally know a Management Quality Rep (MQR) who walks around watching for someone who is particularly successful at applying any aspect of their internally documented ISO Quality System. Upon his discretion he awards outstanding practitioners with a silver dollar. Not a great expense but something very worthwhile.
5) Tie knowledge of the standards to an employees Performance Review. Actually establish an increase schedule, however small, to their ability to respond effectively and accurately to a series of example ISO questions.
6) Establish career tracks for the average employee to work themselves into a premium ISO related position. Require knowledge and uderstanding of the standards at certain points along the path.
7) I know an MQR who holds weekly ISO meetings simply to talk about the standards and any changes or developments; internationally, nationally, locally, corporate wide and internally. Of course, at the end there is always a quiz.
There really are many more ways to influence the average employee to take an interest. You need to make it worthwhile for anyone to undertake somethng that is extra to their job description though; always keep compensation and time off in the equation.
No matter what I do or what I recommend an organization do I always say give a pre-quiz and a post-quiz. I don't care what the topic is if you want anyone to get anything out of what you are subjecting them to then quiz them before you present your material (ISO meeting, department meeting, plant meeting, benefits meeting, training, L&L, whatever) then after you present it. Compare the grades.
You do several things for yourself;
1) You help support the effectiveness requirement
2) People begin to expect quizzes so they may start listening better
3) You get info on your students ability to comprehend and retain knowledge.
4) You also get input as to the ability of your instrucftor to transfer information effectively.
Bottom line is you must get people involved. You can't afford those embarrasing questions or statements during an audit. Get creative - just do it.