I am not sure what level you are in at your organization but it helps if you know what top management wants. Ideally these are what your customer wants but this is not always the case. For example, usually our customers wanted lower pricing from us but top management was always looking to raise pricing.
If you have a business plan then their should be top level goals to achieve often related to increasing business, margins, etc. These are typical but can be backed up by lower level objectives such as how does a company increase business. Through acquisitions / mergers, lower pricing to take away the competion's business, better service, better product, etc.
Many of these are difficult to take to a lower level but something like better service could mean shorter deliveries. If I call a supplier and really need a product ASAP and one supplier says 2 weeks and another says 2 days guess who I will buy from. Even at a higher price typically. So this is better service. Now how do I contribute downstream to shorter deliveries. Many things contribute to delivery times but if you develop better methods to decrease productivity turnaround times often called run-time versus available times now you have a lower level objective that can be communicated with the floor level employees and top management. Everyone can see if their productivity is up and how it effects deliveries.
These are some thoughts so use them if they help but hopefully you can find what is truly important to your organization and make lower level objectives to contribute to the higher level ones.