Role of Marketing in APQP

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Howard Atkins

Forum Administrator
Staff member
Admin
#2
-Defining strategy
-Benchmarking competitors
-contact with customers, understanding demands such as delivery, packaging etc.
-Contribute to team effort.
There are probably more but this shows the sort of contribution that they can give.
 
G
#3
Originally posted by Howard Atkins:
-Defining strategy
-Benchmarking competitors
-contact with customers, understanding demands such as delivery, packaging etc.
-Contribute to team effort.
There are probably more but this shows the sort of contribution that they can give.
Thanks Howard,
That was really of some use to me. I wanted to have some descriptive articles on this. Can you suggest me one? a book or a website or a paper.
Thnak You.

Thanks Howard,
That was really of some use to me. May I know where could I get a little elaboration on these points. Any case study is always welcome. Can you please suggest a book/a paper/a website?

Thnaks
 

Marc

Hunkered Down for the Duration
Staff member
Admin
#5
Take a read through the APQP slides here http://Elsmar.com/APQP/ As I remember there are a few ideas on how marketing fits in.

Howard's list is good info and food for thought.

[This message has been edited by Marc Smith (edited 09 August 2001).]
 
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