Role of Marketing in APQP

Howard Atkins

Forum Administrator
Leader
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-Defining strategy
-Benchmarking competitors
-contact with customers, understanding demands such as delivery, packaging etc.
-Contribute to team effort.
There are probably more but this shows the sort of contribution that they can give.
 
G

greg

Originally posted by Howard Atkins:
-Defining strategy
-Benchmarking competitors
-contact with customers, understanding demands such as delivery, packaging etc.
-Contribute to team effort.
There are probably more but this shows the sort of contribution that they can give.

Thanks Howard,
That was really of some use to me. I wanted to have some descriptive articles on this. Can you suggest me one? a book or a website or a paper.
Thnak You.

Thanks Howard,
That was really of some use to me. May I know where could I get a little elaboration on these points. Any case study is always welcome. Can you please suggest a book/a paper/a website?

Thnaks
 

Howard Atkins

Forum Administrator
Leader
Admin
There is of course the APQP handbook.
I haven't any books but maybe someone else can recommend something.
Try a search here for APQP.
 

Marc

Fully vaccinated are you?
Leader
Take a read through the APQP slides here http://Elsmar.com/APQP/ As I remember there are a few ideas on how marketing fits in.

Howard's list is good info and food for thought.

[This message has been edited by Marc Smith (edited 09 August 2001).]
 
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