I disagree, I chose to be certified and I choose to do the very best I can every time.I already had the customers and did not require certification as they audited me prior to approval. As I said in another post no one remembers who got the silver medal. Every one remembers who got gold. If you want your business to be successful you have to be better than your competitor. The quality of service/product is critical in today's competitive environment, I personally took away all the local market share from a very respectable 17025 lab by doing what I said I would to the best of my abilities.
Shane