I just received a new assignment in addition to quality as sustainability director. Are there any sustainability gurus in the forum. We manufacture products from wood, the only carbon friendly material available. I plan on a full circle system. There are many shades of "GREEN" and the difficult part will be to determine the shade of "GREEN" that our Customers want in addition to education them on LEED, IAQ, COC, etc.
How do you find out what your customers want out of the things you make?
Chats with CEOs?
Research into their own initiatives?
The contract process?
is a tricky word, in my view. What does it mean to your people? If it's not well understood, there may be some trouble in getting needed things done.
So maybe you should start with a definition that suits your organization, and develop some wishes, based on not just nurturing the environment but what you can accomplish without enormous investment and what saves the company money. A Subaru plant has reduced its waste going to the landfill to a point where a typical household generates more waste. Read about it here
. It seems to me this is something some customers would like. Whatever you propose would need to be done so using a plain-speak, short presentation. Your marketing people can help.
You could make special arrangements that might help your customers, if they are cost effective. Some of my company's Japanese suppliers do not want us to throw out or recycle their shipping cartons - they want them returned for reuse.
I hope this helps!