I am probably somewhere halfway between being a non-pragmatic auditor, and a practical type, as I have many years in calibration/metrology, and also some background in QS9000/ISO9000 and other quality systems auditing. So take my answer from that context.
From a quality systems perspective, it sounds like you have an ambiuguous requirement in your quality system.
You require the lengths of material to be checked (implying that you do care about length), and yet there is not an allowable pass fail criteria. It seems there needs to be a management decision as to whether they want to apply some pass/fail criteria (i.e.: if you measure what is supposed to be six inches, how much deviation is allowable?)
I am not in your process, so I don't understand what the spec truly ought to be. But in my humble opinion, I would suggest that you set some pass/fail limits on your measurements, make that your tolerance. If you already have gauge blocks, no further investment needed. But another method, depending on what tolerance you decide to certify your tape measure to (I recommend about ten times tighter than whatever spec you assign to your pass/fail criteria for the process measurement), would be to get about a 36 inch straightedge ruler (metrology grade) from one of the good dimensional instrument manufacturers. Use that as your standard. The manhours to check a tape measure would be less.
The other question that comes to mind is... is the measurement you make a deliverable? That is, do you measure to be sure a correct amount of material or whatever is supplied to the customer that you agreed to provide, based on that measurement? If that is the case, then you most definitely need to calibrate. But if, on the other hand, that measurement is only a 'convenience' measurement that does not have any impact on product quality in any way (including providing a dimension agreed to provide to the customer), then I would recommend not calibrating. But by al means, document those details, and place a NO CALIBRATION REQUIRED label on each and every tape measure. You can buy those labels quite cheaply from companies such as Brady labels.
It does come back to that age old question as to whether or not to calibrate. Calibrate if the measured parameter assures you provide something quantitative to your customer, or if there is safety or reliability or quality of the product based on that cal. Don't cal if none of the above are impacted by the measurement.
Hope I have been of help.
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