Steven is correct. there is no statistical justification for this study design.
There was a paper written by Robert Traver in 1959 expounding on General Motor's approach. It is difficult to find and doesn't really justify the approach but it does explain it somewhat. the paper:
"Measuring Equipment Repeatability - The Rubber Ruler" Published in the Annual Convention Transactions, 1962 American Society for Quality Control. It may be available from the ASQ archives.
A much better resource is one of Donald Wheeler's articles on the topic: (these are free)
Wheeler, Donald J., Craig Award Paper, “Problems With Gauge R&R Studies”, 46th Annual Quality Congress, May 1992, Nashville TN, pp. 179-185.
Wheeler, Donald,
Problems with Gauge R&R Studies, reprint, Quality Digest January 2011
Also try:
Donald S. Ermer and Robin Yang E-Hok, “Reliable data is an Important Commodity”,
The Standard, ASQ Measurement Society Newsletter, Winter 1997, pp. 15-30.
Ermer, Donald S., “Improved Gauge R&R Measurement Studies (Part 1)”, Quality Progress, March 2006
One of the better original papers:
Youden, William John, “Graphical Diagnosis of Interlaboratory Test Results”, Industrial Quality Control, May 1959, Vol. 15, No. 11