This is the world?s best-designed pizza box !

Ajit Basrur

Staff member
Admin
#1
A Mumbai businessman has revolutionized the way hot take-out food will reach you. His solution: making sure the packaging has proper ventilation.

Tired of having too many soggy pizzas delivered to him, Vinay Mehta decided to do something about it. In 2006, with a pen knife, some cardboard and a long drive between Mumbai and Pune, he designed VENTiT, which has been judged as the world?s best pizza box.

Mehta?s container was accorded this honor recently by Scott Wiener, the New York-based pizza aficionado and author of a book called Viva La Pizza! The Art of the Pizza Box.

Wiener should know. He has collected approximately 650 boxes from around the world since 2009 and is the Guinness World Record holder in this category. He said that of all the boxes he has seen, Mehta?s design is best suited to delivering steaming pizzas. ?It?s smart because it doesn?t add any hardware, just rethinks the common construction of a box and rearranges it,? Wiener wrote to Scroll.

The biggest challenge faced by take-out restaurants, experts say, is the poor ventilation of the packaging. Trapped steam condenses on the food, making it unappealing and dampening its aroma.

Mehta was well placed to solve this problem. He has been dealing with corrugated cardboard boxes for 35 years. He owns a firm called Reproscan, which offers printing services to packaging firms, as also the advertising and publishing sector.

He realized that most pizza boxes are ineffective because they have holes on the side to release steam?but the heat is actually released from the top and bottom of the pies. Mehta?s solution is simple.

http://qz.com/170463/this-is-the-worlds-best-designed-pizza-box/#!
 
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M

maaquilino

#2
Sometimes the simplest solution is the best ;)

I wonder if they tested how it works in those soft sided delivery carriers they bring the pizza to you in :D
 
I

imdsforum

#3
But if I lay this box on my leather car seat on the journey home the bottom box vents are still rendered useless :confused:
 
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