Re: Of life jackets made of concrete or airplanes made of bamboo.
For the record, I don't think Tom Peters was making a case against ISO Standards so much as reflecting that many folks feel that organizations (and their third party auditors) frequently get caught up in serving the letter of the guidelines and forgetting the "spirit," which, in my opinion, is merely to serve as a yardstick to meet a minimum mode of operation (much like the yardstick used at carnival thrill rides to filter out folks too short to ride safely.) That mode of operation is to provide a safe product or service to customers which meets their needs and makes a profit for the organization.
Make no mistake - we have dozens, if not hundreds, of threads here in the Cove where folks write describing abuses of the spirit by bosses, workers, AND auditors (whether internal, customer, or third party.)
In my own public presentations and private consultations, I continually rail against "mission creep" and Kwality Kops. In the twenty years I've been giving those presentations, I have NEVER had audience members rise up and say. "What are you talking about? I've never seen such abuses." Instead, I get knowing nods and, often, shouts of "Right on!"
Tom Peters is not the problem - he's only the messenger. Don't kill the messenger!
Added in edit:
Of course, in the intervening years since Standards first began to be imposed by OEM on supply chains, we have seen an increased emphasis on providing safe and humane working conditions for the employees. This is a facet of the Standards that really needs more emphasis, in my opinion.