The arrogance of top Toyota managers when the unintended acceleration issue hit the news a few years back was a topic we beat to death back then, with many Covers jumping to the defense of Toyota against "greedy and careless" drivers who made claims. Isn't it instructive for those defenders to review their comments from back then in light of the massive fine Toyota has been assessed? Perhaps such big fines DO encourage top managers of ALL companies to be more responsive when they learn of suspect safety features. GM is certainly trying to get out in front of its recent ignition switch events.