What does "Customer Business Plan" in the AIAG APQP manual mean?

D

darkafar

#1
The APQP manual says:
1.2 BUSINESS PLAN/MARKETING STRATEGY
The customer business plan and marketing strategy will set the framework for the product quality plan.
The business plan may place constraints (e.g., timing, cost, investment, product positioning, research
and development (R&D) resources) on the team that affect the direction taken. The marketing strategy
will define the target customer, the key sales points, and key competitors.

What do you think this "customer business plan" means?
I think it's the organization's business plan, as business plan usually involves corporate secret, and the customer is unlikely to share this secret.

My friend thinks it's the customer's business plan, saying that when signing the contract, the customer shall share some of their's sales date.

Now I'm totally at a loss. I don't know which is right.
 
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