There is a vague idea that all quality objectives should somehow be traceable to top management, with "top management" being defined as a person who can change anything they want to change, at any time, without the possibility of being overruled. It makes sense at face value, but I agree that it often devolves into impotent motherhood statements. These things are often written in the passive voice (saying what
will be done rather than what
is done) and involve a lot of striving. In
@John Predmore's example, it would be better (imo, of course) to say "[Company] consistently provides products that meet requirements" and let it go at that.