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What is Environmental intelligence specific to IVDs or Medical devices?

To quote google...

Environmental Intelligence (EI) is a system through which information about a particular region or process is collected for the benefit of decision makers through the use of more than one inter-related source. EI is timely, reliable and suitable for decision matrix support and integrates observations with modeling and effective data management.

I have never heard of the term before, and definitely not in the context of Medical Devices or IVDs. It looks like this week's management buzz-word to me.
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