After much thought, I believe that the TC 176 must try a significant new way to promote ISO 9001 in the future. The endless discussion if ISO 9001 is a quality management system standard or a business management system standard led me to the conclusion that ISO 9001 must be sold as a standard that contains requirements for the Quality (please note the capital Q) component of Business Processes.
For example, product realization is NOT a quality process. Products will be manufactured/produced and services will be delivered IRRESPECTIVE of the organization having a formalized quality system or not. Thus, product realization is a business process, just like purchasing, sales, marketing, management, etc. ISO 9001 contains quality management requirements that need to be embedded in the business processes. Only when organizations understand that, they will realize that quality needs to be managed as part of the business and not as a side issue.
Some processes, e.g., corrective action, internal audits, etc... are NOT business processes "per se", but are part of the quality system.
So, in my view point, and in preparation for the 5[sup]th[/sup] Edition of ISO 9001, expected sometime in 2015, the TC 176 has to learn from the lessons learned and start plugging the future ISO 9001 as it fits the business processes of the organizations. The management of the organization FOR quality and not the management of quality.
The process approach should not be the management of quality related processes any longer, but the management of business processes. ISO 9001 provides a component of requirements for the business processes. ISO 14001 provides another set of requirements.
No more (quality) process approach, but business process approach. Focusing on business processes will make the integration of management system standards even easier.