K
KenS
Where to fit Marketing
Let's see if I can word this right. I am working on implementing an ISO 9000 system at one facility of a multi-location corporation. The problem is how to address the Marketing department. Marketing is a Corporate level department, handles all locations and products and in the Corporate flow is level with the VP running this facility. Marketing negotiates with the customer, finalizes the offer and accepts the customer order. The order specification is then given to the Product Manager (part of this facility), is reviewed by everybody involved here, questions/concerns are directed back at Marketing where they are resoved, amendments received, by Marketing, from the customer where necessary and Marketing generated amendments forwarded to the Project Manager.
So far it sounds to me that Marketing is my customer and could be treated as such. However...
The order specification shows the end user in the customer block.
Once the tool (multi-million dollar Ion Beam System) is manufactured it is this facility that directly corresponds and arranges with the customer for source inspection, install, service, warranty etc.
So, where does Marketing fit?
Thanks,
Ken
Let's see if I can word this right. I am working on implementing an ISO 9000 system at one facility of a multi-location corporation. The problem is how to address the Marketing department. Marketing is a Corporate level department, handles all locations and products and in the Corporate flow is level with the VP running this facility. Marketing negotiates with the customer, finalizes the offer and accepts the customer order. The order specification is then given to the Product Manager (part of this facility), is reviewed by everybody involved here, questions/concerns are directed back at Marketing where they are resoved, amendments received, by Marketing, from the customer where necessary and Marketing generated amendments forwarded to the Project Manager.
So far it sounds to me that Marketing is my customer and could be treated as such. However...
The order specification shows the end user in the customer block.
Once the tool (multi-million dollar Ion Beam System) is manufactured it is this facility that directly corresponds and arranges with the customer for source inspection, install, service, warranty etc.
So, where does Marketing fit?
Thanks,
Ken