Interesting Discussion Where Does Marketing/ Advertisement of Products fit in to ISO 9001?


Involved In Discussions

Have you done a SIPOC excercise for your departments (processes)? , once is done, you will have a clear
understanding of what your people produce and can determine if is a process or just activities into other processes.

I have not heard of this.. I am looking it up now! Thank you!
Elsmar Forum Sponsor


Looking for Reality
Trusted Information Resource
FWIW, never ever did a "SIPOC" procedure in my life and never plan to. I just consider what helps my business, and what does works better than using someone else's formal published-for-money process...


Trusted Information Resource
It depends of your needs, I have used this way to to depict a process and is useful, when sipoc is used , a process can be "viewed" much better than simple text, but again if it is a simple process , is sufficient a pair of paragraphs.


Involved In Discussions
I agree with @qualprod a SIPOC can be a useful tool to help you and the process owners to visualize the process and really garner an understanding of what their inputs and outputs are. However you have to use what you fell is more appropriate for you and your team. I use it to deploy systems with most of my clients and they like it as it gives them a simple perspective on how their processes look.

John Broomfield

Staff member
Super Moderator
SIPOCs are like Turtles.

A tool for analyzing and understanding processes that may become a record but were never intended to act as documented procedures.

Personally, with the process owner, we would prefer to go straight to the deployment flowchart to show the process objectives, who is involved, the inputs, activities, interactions and the results.

With its links to the procedures of interacting processes, forms and any necessary instructions that may also end up being useful as a documented procedure.

John Broomfield

Staff member
Super Moderator
:cool: Funny.

These species were hatched by academics eager to teach us about processes as if they were new to us.

Trouble is many of these creatures were then adopted as part of the system instead of being retired as soon as the developed management system goes live for ongoing use and improvement.
Hello there!

I am creating an entire QMS for my company from scratch. I am currently trying to map out all of the necessary processes and trying to figure out where my Marketing Department fits in all of this.

We have a Marketing department that attends trade shows and advertises for our company and vendors to educate customers of our services (for the government)They manage our website, social media, and vendor relations...

I have a clear understanding of the ISO requirements and so far have created all the necessary buckets (I think).
However, our Marketing department doesn't really fit in to our over all business "goal"/ turtle diagram.


So where does Marketing fit in? and how is that area of things audited?
Hi - I don't know if you are still seeking answers, but I'll add my perspective.

Matching departments with processes can be difficult, and I think ISO/TC 176 had a good graphic in the 2008 document on the Process Approach (see Figure 2, on page 6):

In dealing with you question about the Marketing department fitting into your "business turtle diagram":
1) How does the Marketing department add value to the business (do top management think that the budget allocation is used effectively)?

2) What can (or does) happen when Marketing does not provide the results the company wants?

If the answer to either of those questions is "nothing", then you don't need the Marketing department (and it won't need to be on a diagram showing where it fits in the business).

Of course, the Marketing department as you described it has important business functions, and should be controlled to ensure consistent output, and (over time) improve its performance.

I would suggest revisiting the business diagram and, as John suggested, perhaps using something other than a turtle to see where value is generated.

For the audit question: as others have said, at a minimum consider ISO 9001 clauses 7.4 and 8.2. If the Marketing department gets involved in customer feedback, handling complaints and doing root cause & corrective action, then you would also need to look at the relevant clauses.
Last edited by a moderator:
Thread starter Similar threads Forum Replies Date
K Where and How Does Marketing Fit In? ISO 9000, ISO 9001, and ISO 9004 Quality Management Systems Standards 13
R Where does IATF 16949 address Process mapping? IATF 16949 - Automotive Quality Systems Standard 3
D Where does "as far as possible" stop? FMEA - EN 14971 ISO 14971 - Medical Device Risk Management 29
A What if Contract Manufacturers does not have an ISO 13485 certificate? Where will the NB audit take place, at legal mfg. site or contract mfg. site? Other Medical Device Regulations World-Wide 3
D Where does FMEA fit in your ISO 14971 Risk Management process? ISO 14971 - Medical Device Risk Management 13
P Warning Letter 1999 - Where does the FDA make older warning letters available? US Food and Drug Administration (FDA) 4
M Where does our regulatory responsibility end? ISO 13485:2016 - Medical Device Quality Management Systems 11
K Where does the FDA post its various compliance dates? US Food and Drug Administration (FDA) 2
C Where does Quality Authority come from? Career and Occupation Discussions 4
J Where does process validation fit within design & development? Design and Development of Products and Processes 7
Q When does the FDA deem something "where appropriate"? 21CFR820.30(g) 21 CFR Part 820 - US FDA Quality System Regulations (QSR) 11
M Where does Document Revision Control Start? Rev 0 or Rev 1 Document Control Systems, Procedures, Forms and Templates 19
D Where does the QMS (Quality Management System) fit in your organization? ISO 9000, ISO 9001, and ISO 9004 Quality Management Systems Standards 13
Q Where does 5S technique fit into ISO 9001? ISO 9000, ISO 9001, and ISO 9004 Quality Management Systems Standards 7
M Where does OEE (Overall Equipment Effectiveness) belong? Quality Tools, Improvement and Analysis 11
F Where does Contact begin for Biocompatability? EU Medical Device Regulations 5
somashekar Where does RoHS stuff get audited by CB's? Quality Manager and Management Related Issues 3
S IEC 60601-1 3rd Gap analysis template TO BUY - Does anyone know where? IEC 60601 - Medical Electrical Equipment Safety Standards Series 2
R Where does 20% Lot Qualification Rule Come from? Inspection, Prints (Drawings), Testing, Sampling and Related Topics 4
G Customer Property Cl. 7.5.4 - Where does ISO 9001 stop and ISO 27001 start? ISO 9000, ISO 9001, and ISO 9004 Quality Management Systems Standards 33
R Where does the definition of ME (Medical Electrical) Equipment originate? IEC 60601 - Medical Electrical Equipment Safety Standards Series 7
J Quality Organization - Does it matter where it reports to? Other US Medical Device Regulations 13
I Where does it state Supplier Corrective Action is required? Supplier Quality Assurance and other Supplier Issues 5
J Where does Lean Six Sigma Originate? Six Sigma 5
G 12 or 13 Men - Where does the extra man come from? Brain Teasers and Puzzles 5
S Where does least significant digit come into play? Measurement Uncertainty (MU) 8
T Organizational Charts - Where does the Quality Assurance Manager fit in Quality Manager and Management Related Issues 30
T Does anyone know where I can view Bac5300 Various Other Specifications, Standards, and related Requirements 2
A Where does the Lean Manufacturing philosophy / tool set come from? Lean in Manufacturing and Service Industries 32
H Where does the 16949 number in TS16949 come from? ISO Numbering System IATF 16949 - Automotive Quality Systems Standard 1
Wes Bucey Where does your hospital rank on quality? Hospitals, Clinics & other Health Care Providers 20
J GMP CFR 21 Part 210 or 211 - Where does GMP address Document Control Document Control Systems, Procedures, Forms and Templates 6
A Where does one find the complete list of ISO standards? Book, Video, Blog and Web Site Reviews and Recommendations 1
D Does anyone know where to buy an instant read dosimeter? ISO 13485:2016 - Medical Device Quality Management Systems 10
C What is Money for? Where does Barter come into play? Coffee Break and Water Cooler Discussions 19
E Where Does One Get Customer Specific Requirements? Customer and Company Specific Requirements 26
CarolX Where does Quality begin? Philosophy, Gurus, Innovation and Evolution 36
M Research and Development Process - Where does research end and development begin? Misc. Quality Assurance and Business Systems Related Topics 15
M Attribute Charting - Where does Cp and Cpk come into the equation? Capability, Accuracy and Stability - Processes, Machines, etc. 5
L Does anyone know where I can get documentation for the PUMA method. General Measurement Device and Calibration Topics 1
E SOP or system Work Instruction? Controlled Document - Where does one draw the line? Document Control Systems, Procedures, Forms and Templates 5
D Number of Distinct Data Categories:nDC: Where does the constant 1.41 come from? Gage R&R (GR&R) and MSA (Measurement Systems Analysis) 1
S Does anyone know where Guide 25/Palcan Training is available? Training - Internal, External, Online and Distance Learning 1
R Internal audit schedules - Where does it say that I need an annual schedule? Internal Auditing 13
N Where to find Regulations for Reprocessing and Reuse of Single-Use Devices Other Medical Device Related Standards 0
H Where to get EK MED 1927/16 Other Medical Device Regulations World-Wide 3
D Where to find Guidance Class II Amendment Canada Medical Device Regulations 1
O EN 301 489-1 and EN 301 489-17 - Where do we get the information of the Published versions? CE Marking (Conformité Européene) / CB Scheme 1
A AS9100 Training - Where do I start? AS9100, IAQG, NADCAP and Aerospace related Standards and Requirements 11
qualprod Records where apply and stop recording everything? ISO 9000, ISO 9001, and ISO 9004 Quality Management Systems Standards 4

Similar threads

Top Bottom