I'm sure an ongoing discussion could be had with respect to whether "maintenance" is a quality aspect and how much (and to what extent) it should be included in the quality standards.
But properly managed maintenance is good business and if done correctly, can save a lot of money.
One of the decisions to be made is the variance costs between preventive versus corrective maintenance.
For example, the good example given for a light bulb. Unless there is one bulb providing light in a pitch dark area (which I can't imagine), there is little risk to letting the bulb go out. Bulb out... replace... done. There is really no differential in preventive/corrective maintenance costs.
However, many systems are much more complex and involve more decisions. Many organizations "run till it breaks" not out of an analysis between corrective/ preventive maintenance; but rather a lack of acknowledging the value of any preventive maintenance. They run machine, it breaks, management runs around yelling at the clouds and everybody underneath them to get it going... parts may not even be available... downtime.
I have seen many "preventive" maintenance checklists that were... OK. But there were probably other critical parameters that should have been verified that wasn't.
I would suggest that the general phrases in the current standard are there to assure management at least addresses the maintenance of the equipment. If they don't, the organization could find itself without product to ship, causing all kinds of Supply Chain issues.