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  ISO 9000:1994
  ISO and Market Niche

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Author Topic:   ISO and Market Niche
Marc Smith
Cheech Wizard

Posts: 4119
From:West Chester, OH, USA
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posted 20 October 1999 12:36 AM     Click Here to See the Profile for Marc Smith   Click Here to Email Marc Smith     Edit/Delete Message   Reply w/Quote
Subject: Re: Q: ISO Cost Effectiveness /../Ohri/Pfrang
Date: Mon, 18 Oct 1999 12:15:14 -0600
From: ISO Standards Discussion

From: [email protected] (Doug Pfrang)
Subject: Re: Q: ISO Cost Effectiveness /../Ohri/Pfrang

ISO 9000 is not about PRODUCT quality; it is about PROCESS quality, i.e., having control over your process, so that your process will create the product you intend to create.

Product quality is about deciding which market niche you are going to try to occupy, i.e., which market you believe you can best serve. This can be anything from Mercedes to Yugo.

No matter which market niche a company tries to occupy, ISO 9000 offers valuable tools to help the company occupy that niche successfully. But it gives no tools to help the company decide which niche is the best one to occupy.

Thus, any company that believes ISO 9000 is about trying to move into a different market niche is making a mistake and is very likely to lose money -- especially of it tries to occupy a market niche that it lacks the resources to occupy.

Sadly, many company executives that make this mistake then blame the financial loss on ISO 9000, rather than blaming it on their own poor judgment.

-- Doug

>From: Edith Ohri
>Subject: Re: Q: ISO Cost Effectiveness /../Taormnia/Turner/Ohri
>
>Could a poorly specified product be considered as "quality" one just because
>the specifications have been requested by the customer?
>Can an ISO9000 producer skip documenting quality because the customer
>refuses to pay for it?
>Do you think that a low grade products manufacturer can be ISO approved?
>
>My point is that the two definitions of quality are really one.

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unregistered 		posted 01 January 2001 10:02 PM           Edit/Delete Message   Reply w/Quote
Marc,
I find you have posted a lot of "iso 9000 discussion" of the iso9000 server.
you have posted how to join them.

may I know it is going on or closed?
I have sent the request as you posted and no response.

give me your new post on it .ok?
thanks

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Marc Smith
Cheech Wizard

Posts: 4119
From:West Chester, OH, USA
Registered:

posted 01 January 2001 11:38 PM     Click Here to See the Profile for Marc Smith   Click Here to Email Marc Smith     Edit/Delete Message   Reply w/Quote
Elsmar.com/pdf_files/iso-listserve.txt

It's a standard listserve. I know of no restrictions. I suggest that anyone interested in ISO join - just as I suggest anyone interested in calibration and testing join Greg Gogates listserve.

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