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  APQP and PPAP
  Marketing and APQP

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Author Topic:   Marketing and APQP
greg
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posted 07 August 2001 12:30 AM           Edit/Delete Message   Reply w/Quote
hi good day,
I just wanted to know what is the role of marketing people in APQP?

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Howard Atkins
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posted 07 August 2001 06:24 AM     Click Here to See the Profile for Howard Atkins   Click Here to Email Howard Atkins     Edit/Delete Message   Reply w/Quote
-Defining strategy
-Benchmarking competitors
-contact with customers, understanding demands such as delivery, packaging etc.
-Contribute to team effort.
There are probably more but this shows the sort of contribution that they can give.

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greg
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posted 08 August 2001 03:02 AM           Edit/Delete Message   Reply w/Quote
quote:
Originally posted by Howard Atkins:
-Defining strategy
-Benchmarking competitors
-contact with customers, understanding demands such as delivery, packaging etc.
-Contribute to team effort.
There are probably more but this shows the sort of contribution that they can give.

Thanks Howard,
That was really of some use to me. I wanted to have some descriptive articles on this. Can you suggest me one? a book or a website or a paper.
Thnak You.

Thanks Howard,
That was really of some use to me. May I know where could I get a little elaboration on these points. Any case study is always welcome. Can you please suggest a book/a paper/a website?

Thnaks

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Howard Atkins
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posted 09 August 2001 12:50 AM     Click Here to See the Profile for Howard Atkins   Click Here to Email Howard Atkins     Edit/Delete Message   Reply w/Quote
There is of course the APQP handbook.
I haven't any books but maybe someone else can recommend something.
Try a search here for APQP.

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Marc Smith
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posted 09 August 2001 01:17 AM     Click Here to See the Profile for Marc Smith   Click Here to Email Marc Smith     Edit/Delete Message   Reply w/Quote
Take a read through the APQP slides here /APQP/ As I remember there are a few ideas on how marketing fits in.

Howard's list is good info and food for thought.

[This message has been edited by Marc Smith (edited 09 August 2001).]

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