Actively Solicited Customer Feedback
Passively Solicited Customer Feedback - Waiting for the customer to come to you about grievances/gratitude's.
Actively Solicited Customer Feedback - Asking the customer if he/she has any grievances/gratitude’s regarding his/her experience with your business.
(Foster, S. Thomas. - Managing Quality, an Interactive Approach. )
Proactive methods for obtaining customer feedback such as calling customers on the telephone or inviting customers to participate in focus groups.
Related Elsmar Cove Forum Customer Feedback Discussion Threads
== References ==