thats right Marc...everyone has a different approach to marketing, there is no magic answer to where the clients are. Mine came from, originally, students from my career ed college evening classes, then later from my contacts in industry....supplier/customer stuff....then word of mouth, after that, from successes..and my involvement in ASQ. I have now the honor (??) of being the local section Chair. and are meeting even more clients. My favorite was a contract I got with a guy I met while deep sea fishing with my husband.....LOL networking at its best !!
Bottom line ....... do what comes naturally, its usually the best approach, and if not then try something else. Mailings never worked for me, even targeted ones, but know people who swear by them. Guess its natural for me to instill confidence and wait, but then I am a social person by nature.