Kevin Mader said:
Hello All,
Great discussion folks!! Right up my alley as you all probably know (except you, systems thinker. Welcome aboard!!)
Wallace: don’t bother looking for your 4 Days with Dr. Deming as you probably recall you traded it for Profit Beyond Measure. I’m tickled to see you referencing the book!!
Systems thinker presents a very good point for discussion. There is an important distinction between viewing processes vs. viewing a system. Simply stated: a system is not the sum of it parts, it is the product of them. Peter Senge uses an example in the beginning of his book, The Fifth Discipline by using a broken mirror to dispel with the notion of breaking things down into little bits to deal with. When we do so, we lose sight of the whole (we see fragments of images in a broken mirror), thus opening ourselves up to a myriad of hidden issues and wrong decisions.
ISO has never seemed to get this right despite taking some steps toward Dr. Deming’s SoPK. ISO can have some value as a tool, but it is not a supplementary theory to management. Unfortunately though, I don’t think that the knell tolls. The reason for this is that systems thinkers are in the minority and the majority still view a QMS as a sum of its parts. This means more money and effort will be spent on suboptimization.
Regards,
Kevin, the reason I said the death knell tolls, and I realize I may be unduly pessimistic in saying it, is that at some point the goodwill has to wear out. This forum is testimony to the tremendous effort and commitment that is being made to improve and optimize through ISO. Will organizations continue indefinitely to sink this kind of investment and energy into, as you put it, "suboptimization". I don't think so.
At some point also, and it may have already begun, customers will begin questioning the value they are receiving from requiring suppliers to implement ISO. Already, we are seeing less mention of ISO on customer tenders and bids. Admittedly, certain industries may be more immune to this, i.e., the automotive industry.
The whole edifice rests on the fulcrum of value - value for the adopting supplier, value for the customer. Where lack of value is perceived and delivered, the interest will wane.
I realize that in this entire thread I have come across as manifestly anti-ISO. That was not my original intention in opening up this discussion. Is ISO all bad - no, provided it is used with discrimination and common sense, and applied for the right reasons in the right way. For example, ISO 9004:2000, Appendix A - Guidelines for self-assessment, offers an excellent first step towards improvement by allowing you to identify performance gaps in the current system. Admittedly, the scope is somewhat narrow, but the checklist at least allows you to identify areas of shortfall which could then be addressed by applying systems thinking, perhaps through the TOC thinking tools or Lean Value Stream Mapping, to identify what to change, what to change it to, and how to cause the change. I believe this approach would provide at least as much benefit, if not more, than the certification to ISO 9001:2000 requirements model pursued by most organizations.
Cheers,
systems_thinker