Clause 6.2.2 d) ensure that its personnel are aware of the relevance and importance of their activities and how they contribute to the achievement of the quality objectives, and
I am wondering how do you guys do with this requirement for the awareness of personnel? We all know there can be orientation and on-job training, so please go as detail as possible.
Relevance of the activities - You can and should help people select the right things (activities) to perform and abstain from indulging in non/less value added activities. People should know which activities are going to contribute more to the achievement of organizational objectives/ customer satisfaction so that they can appropriately apportion their time and efforts to different kinds of tasks based their importance and relevance.
In the words of great Peter Drucker:
"There is nothing so useless as doing efficiently that which should not be done at all."
People should not only be made aware of but sensitized with respect to the importance and impact of their activities on the customer satisfaction. And when they know how a failure or a nonconformity will upset the customer, they will certainly develop a different approach to what they had been doing. e.g. in a pharmaceutical company, if the operator packing a drug is aware of the fact that the drug he's going to pack would save someone's life, his attitude/ behaviour towards what he does will most likely be different but positive.
Few things you can add to the list of what you have already been doing:
1. Define clear objectives and make people aware of how their achievement is important for their own career growth
2. Make people aware of the consequences of failures and nonconformity and what they should do when deviations do occur.
3. Let people know the importance of everything however trivial they do and how it contributes to the success of the organization. This will help to create in them a sense of dignity in what they do.
But this isn't enough. What's more important is to see whether your efforts have really brought about some change in their behaviour and the way they take decisions and manage various tasks. If it hasn't, change the way you execute the mission.