quality said:
I am very aware of human relationship when it comes to business but from the consumer point of view, do we still need it? Any opinions?
It depends. In the case of commodity goods (groceries,etc) no, we don't need a human relationship. Wal Mart has done quite well streamlining the process. But..
If you want to buy clothes off of the rack, and the pants legs need shortened, you are on your own.
If you go to buy shoes, you have to guess which size you need.
If you don't know anything about computers, you need to ask someone else (and buy from them?).
I am not doing this to pick on Wal Mart, like I said, they do what they do very well. But, if you need something a little different than the norm, then there is a good chance that you will still need to ask a human - one with experience.
Many of the things we buy have a service component. Cars, for instance, traditionally had a sizable service component that came with them, in the form of warranty repairs. Now, some high-end makes still install a service component via a maintenance agreement to change oil, check fluids, etc.
So, yes, we will still need a human relationship, but the role is changing in many cases.