Didn't see the reference, but that seems like a reasonable way to evaluate the mask for protection against the droplets that are airborne briefly after someone sneezes or coughs. However, it doesn't support quantitative claims regarding how more or less likely you are to get COVID-19 as a result of wearing a particular type of mask, or any mask at all.
Because the droplets are able to travel only a short distance before gravitational forces pull them down, my guess is WHO's thinking is that, if you keep at a distance of 6 feet, you don't need a mask to protect you from this mode of transmission, coupled with a concern that those who wear such masks will be less diligent at keeping their distance.
A question that remains open is whether the virus can be transmitted as a bioaerosol:
Transmission Potential of SARS-CoV-2 in Viral Shedding Observed at the University of Nebraska Medical Center
A mask that allows air to be breathed unfiltered (e.g., from the sides, bottom, top of mask) will not protect from bioaerosols, which could linger in the air for some time.