Is that what YOU asked them (the Sales people) to have the customer do? Or is it simply the "spin" the Sales people are putting on it? It is a rare case that Sales folks like to deal with the negativity of customer feedback might be stimulating this response. Of course, the customer won't want to fill out any forms. If the next thing is getting Sales folks to do it, then, no, they won't want to do that either.
As Bev says, the customer shouldn't be fault finding for you. I'd be taking a close look at the product verification and validation processes you have in place...
No, I am actually asking Sales folks [ to have the customers to do it ] . In fact, Sales team praised it, because they keep sending emails to customers to extract information from our customers then to feedback to me ( or put me in cc), which I found it time-waste, if we should focus on solving customers problems and that time ( 1st ,final reply..etc) is very important, then wasting time in information collection is even worse in solving our customers problems.
I don't really understand where is the complexity in this? , As I explained to Bev, it's like a Doctor/Patient relation, even if it was my problem.
To make my point clearer , some complaints we receive not necessary be our mistakes ( as we have classification of claims, due to customers bad handling/customer production process ), which may defect our product , so we first check first if it was a problem in our site, or is it just a customer bad handling/ outsource materials effect...etc , in this case , I will need information to recognize the problem he had, also i can not undergo any verification or validation process to my product unless I really know what production data I already have, which I can easily get from customer's lot number, color...etc.